Pinterest users browse with commercial intent. Over 80% of weekly Pinners have purchased a product based on content they discovered on Pinterest, making Promoted Pins highly cost-effective compared to traditional social ads.
Unlike interruptive feed ads on Meta or TikTok, Pinterest Promoted Pins appear naturally within search results and home feeds when users are actively looking for solutions, product ideas, or tutorials. When a user saves a Promoted Pin, that pin lives on organically—meaning your paid ad campaign continues generating free organic traffic indefinitely.
Before launching your first campaign, install the Pinterest Tag pixel on your website. This allows you to track key conversions:
Pinterest offers two main targeting layers: Interest Targeting (broad category browsing) and Keyword Targeting (exact search terms). Combining 15 to 30 relevant search keywords with broader interest buckets ensures your ads capture both active searchers and visual discovery feeds.
Start with Automatic Bidding for the first 14 days while the Pinterest algorithm optimizes ad delivery based on real user conversions. Once baseline performance is established, transition to Custom Bidding for maximum cost efficiency.
Our Pinterest Ads managers will configure your pixel tracking, design high-converting ad graphics, and scale your sales efficiently.
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